TCL Launcher was designed to establish stronger brand authority and content control within TCL’s premium smartphone lineup.
By developing a proprietary launcher, TCL gained the ability to prioritize and present core services and content more directly to users.
One of the core design goals was to create an efficient and intuitive access point for daily high-frequency apps and services. Through streamlined information architecture, optimized visual hierarchy, and personalized content recommendations, the Launcher aimed to enhance user efficiency and content reach—ultimately shaping a distinct TCL product experience ecosystem.
Launcher Default Header
Launcher News
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Launcher_ TaskGenie
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Launcher_ Apps
Launcher_ Genie Search
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Launcher_drive mode_DETECTING
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Launcher_search
Launcher_Super Search
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